The MSUC is a synthesis and modern digital pop art created by the inspiration of countless people, where these people include a group of fashion designers and graphic experts, illustrators, digital artists, storyboard playwriters, gallerists, humanities, philosophers, computer programmers, thin artists, film actors, theater actors, journalists, financial experts, traders, marketers, exhibition experts, and consultants.
As skills and ideas meet and creativity and ingenuity are added, and by adding the inspiration we want to express, each work of MSUC contains various messages that it wants to breathe and share with the public.
We have endeavored to convey aliens and earthians, and their love, sorrow and joy. In addition, by expressing the colored facial expression SKULL gives through each work, we tried to express expressions and emotions with each color and texture vividly appearing.
The MSUC was created into works by applying some of the latest technologies and techniques to the process of creating pop art. Random Art, expressed as generative art, creates accidental works through computer programming of randomly selected items and works from billions of combinations.
Each digital artwork is a work of art, and when these pieces are combined, a new combination of digital visual artworks that has never been imagined is created.
Hundreds of fragmented digital items are created as various pop art works by adjusting the ratios of the programmer’s combination and of the programmer’s combination.
We believe that generative art is a new area of computing art that has great potential to continuously develop as a very important creative tool and means in the future. Hence, we expect that, in the future, digital art works with more interesting and diverse meanings will emerge through various attempts and creative desires.
It takes quite long time to give birth to the ART. Our team puts lots of to realize MSUC Season#1 collection with great energy and passions. It has been start with idea brain storming and story telling about what we are going to create for what purpose. Finally what kind of message, benefit, method we are going to share so that holders and their friend experience new life style. Then how we can make this collection with small budget and keep going with venture spirit without any help from the outside. Here is the particles of our early sketch. Then there has been lots of prototypes of combination in a way to be viewed as a beautiful fashion coordination which you do in every morning before go to work in front of mirror.
And then we tried to give the life to the creatures we make by smile, eyes and colors.
This is the original SKULL base which we commemorate the honorable Satoshi Nakamoto who create Bitcoin in 2009 and open the era of Blockchain Web 3 economy.
And then we colored his smartness and green spirit for the mankind as simple two tone composition.
Well this Art piece is a homage to the honorable Satoshi Nakamoto and from this original Skull and spirit we create our MSUC story, universe and philosophy.
And then based on our story telling, we create many of characters which express amused, angry, annoyed, bored, calm, cheerful, delighted, fantastic, marvelous, notorious, Oh my God, relax, ridiculous, surprise, thrilled, What the Hell.
All these feelings are common in the whole universe creatures as you know, and then the color adds more details about what the Skull try to say.
Here is the example:
He/She is amused by something or someone and then what happen to him if it gets red ?
All living things are born through fertilization. They are born into a new life, organism, or inorganic matter through fertilization, whether bisexual or same-sex, unicellular or multicellular.
It is difficult for us to know the origin of the vast space of our Earth, our solar system, and the universe in the distant past. Still, we can imagine that it was created through some modification process.
The skull of MSUC symbolizes the meaning of the existence of the first origin, the beginning of birth, with a skull.
Although MSUC is a skull in human form, you can regard that the first, virtually untainted being, is expressed as a skull.
The skull is the first of its kind, undecorated. And the skull's spirituality still has untainted emotions and reason.
I think that character, personality, mentality, and personality are the second and third elements that are put together one by one, starting with the skull.
If we come back and see humans, we are born with DNA from our parents. Already in the fetal age, the flesh is attached to the skull, organs are created, bone marrow and brain, and heart are created so that we are born.
In other words, humans are not already a skull from birth.
So, human beings may be living in constant agony and conflict as long as a human being is given the original, the very primitive shape of a skull and DNA from their parents, which they are forced to accept from birth.
Conflicts and worries that inevitably arise between the innocence of the first primitive skull and the concrete human beings created with DNA on top of each other will continue to exist until the extinction of human beings as living organisms, generating infinite energy.
We can say that there are protons, phonons, and free electrons in electrons. Neutron-free electrons that do not belong to either side exist between both electrons. We can say that it is similar to the principle of nature that continues to generate more energy.
The Renaissance, which is said to be a major change in the cultural world that took place in Western Europe, mainly in Italy, from the late 14th century to the late 16th century, was a kind of literary revival movement to return to the world of and rationality to break out of the Middle Ages when religion was too dominant and return to the world of the ancient Greek and Roman times, philosophy, art, and reason when everything was closer to the fundamentals.
It is now the 21st century.
Humanity has gone through rapid development through the 19th and 20th centuries. We have entered the era of the Internet revolution that began in the 1990s, the app revolution that started in 2007, and the blockchain revolution that began in 2009.
However, behind this development, it is also true that human beings are becoming more alienated, further away from civilization, philosophy is neglected, rationality and reason are completely ignored, and on the other hand, we see the irony that art and religion do not sufficiently purify more and more.
Numerous applications are coming out to correct and cure these pathologies, but the fundamental solution is still unknown to us.
MSUC's skull is a kind of renaissance. In other words, the purpose is to go back to the point where it started and think again, rather than to find a way to fix it by hanging on to a complex application.
If we go back to when we were a skull, fill in philosophy, art, reason, and purpose, and look again from the beginning, MSUC believes we will have an opportunity to reflect on all of us humans, living things, organic and inorganic matter, and the starting point to purify and improve the current turbid situation.
Back to the Origin !
Perhaps this slogan is one of the reasons MSUC chose skulls for its first season collection.
Pop Art, which began in earnest in the United States in the 1960s, is a major event that turned the trends of numerous works that have been attempted in fine art all at once. In the 1920s, Richard Hamilton's monumental Pop Artwork, Modernized to fit today's society, was the starting point of the pop art of that era. Romero Britto and Jeff Koons, Takashi Murakami, Yoshitomo Nara, and many other outstanding contemporary pop artists, such as pop artists, continue to lead a huge contemporary art genre.
Virtually no one paid attention when CryptoPunks first introduced the world's first programmatic Bit Map Random Art by Larva Labs in 2017. It was dismissed as some sort of strange behavior by a bunch of lunatics.
However, CryptoPunks has proven with NFT artworks that art is not only created by the so-called fine artists that we commonly think of, but that virtually anyone has the potential to produce art in its essence.
Blockchain technology and electronic money have only been discussed in the theoretical realm, but it is totally related to the historical and artistic events that have been realized as Bitcoin by an anonymous being that is Satoshi Nakamoto, and have created tremendous value today.
Because of this historical significance and value, CryptoPunks #7523, a 24*24 pixel image, was sold for $11.8 million in June 2021 at Sotheby's, a global auction house.
The recent direct auctions of NFT artworks by Sotheby's and Christie, world-famous for auctions of fine art, artworks, and rare items, prove that the current art world already recognizes and acknowledges NFT digital programmable art as an important trend in contemporary art and pop art.
The BAYC Collection, announced in April 2021, following CryptoPunks' 10,000 collection, is pioneering a new genre of NFT pop art, opening up the potential for groundbreaking art use that grants even for-profit and non-profit use of purchased art.
MSUC has put the artistic taste of the same era of these new and huge contemporary art and pop art in its work.
The MSUC team is a type of Blockchain-based Programmable Modern Art DAO (Decentralized Autonomous Organization) and will present very innovative and modern contemporary pop artworks through various collections in the future.
Enjoy NFT Pop Art with beautifule MSUC Collections !
NFTs are an essential digital asset that leads the blockchain economy along with FTs. However, we believe that the phenomenon of NFTs being issued with too much emphasis on asset value is not a desirable situation at all.
The real money we use in the real world is being used as a very useful means of value exchange and purchase together with its value.
NFT is a blockchain-based asset with an outstanding characteristic unique to NFT: non-fungible.
MSUC is an NFT that was designed and created with a wide range of possibilities open based on these characteristics.
It is possible to modify and use what has already been made, but we believe it is more reasonable to make it with its usefulness in mind from the planning stage.
MSUC can be used by various entities such as individuals, small business owners, small and medium enterprises, big corporations, local governments, and non-profit organizations.
Purchasing and owning MSUC means that the original authentication and uniqueness, which are the basic properties of NFT, are guaranteed, and it also means that you can recreate another NFT through the MSUC Skull.
In fact, you can say a world of endless possibilities begins with just one MSUC purchase.
Countless real-life ad apps for pizzerias, sushi, sportswear, musicals, cosmetics, accessories, clothing, and fashion can be created with MSUC.
Use and get the advantage from MSUC Collection !
Since MSUC is NFT-based pop art, it is inevitably linked to culture and lifestyle.
Pop art usually connects strongly with graffiti, media, and digital commercial media.
In particular, in recent years, 2D, 3D, illustration, animation, and cartoon have become some of the mainstream of popular art of this era, which can be seen in our hands and on major streets wherever we go in the world through high-resolution cell phone liquid crystals and super-large displays.
The culture expressed by MSUC represents hip-hop culture well-known around the world.
The documentary film Rubble Kings suggests that hip-hop culture was pioneered on December 8, 1971, when about 40 youth gangs in the Bronx area of New York signed a peace agreement and the rock band 'Ghetto Brothers' composed of gang members held a hip-hop block party. Of course, the background was the darkest days of the 1970s, a time when infamous gangs like the Savage skulls ruled the Bronx, one of the most dangerous crime zones, and hopeless times when murder and arson were commonplace.
Although Ghetto Brothers' activities did not last long, in 1973, Jamaican DJ Kool Herc enthusiastically led a deejaying party seeking a peaceful community, and the acts of deejaying, emceeing, breaking, and graffiti writing quickly spread among young people in the Bronx area.
Hip-hop artist Afrika Bambaataa, who founded Universal Zulu Nation at the time, defined this phenomenon as the birth of a new culture and proclaimed its principles as Peace, Unity, Love, and Having Fun. After that era, in a 1982 interview with Village Voice, he referred to this culture as one word, hip-hop, and the term hip-hop as we know it began.
If we really separate the word hip-hop and look at its meaning, you can say that the word hip means ‘to know’ and the word hop means movement. Therefore, it can be said that the word hip-hop as a culture has such a deep meaning and history.
The fact that MSUC chose hip-hop as the main theme of its first collection has its own deep meaning.
With the dot-com Internet revolution from the late 1990s, the advent of the iPhone in 2007, and the emergence of the Web2.0 platform economy, the IT platform has now become a huge trend leading the world.
It is a world dominated by the convenience and simplicity of doing almost everything with a smartphone, but it is also true that, behind the scenes, everyone is suffering within a uniform culture and philosophical system that is subordinated to platform operators.
You could even say that the publication of the Bitcoin white paper in 2008 and the first issuance of Bitcoin in 2009 was an IT renaissance movement through blockchain, which began as a kind of alternative to the limitations of the Wall Street system after people experienced the limitations of the monetary economy led by such current economies and big economies after the Lehman crisis.
Some of you may remember the slogan at the beginning of the now giant Google, founded by Sergey Brin and Larry Page, was 'Don't be greedy.' However, we still believe that Google is leading the platform economy under this slogan.
Advances in IT technology are inevitably accompanied by disruptive innovation. As a result, existing systems are destined to be partially or completely destroyed.
Culture may also face changes in trends.
In that respect, MSUC intends to inherit the hip-hop culture passed down since the 1970s by creating pop artworks through the innovative technology of IT-based NFT and blockchain structure.
Hip-hop can also be described as “To know then Move forward.”
This characteristic of hip-hop culture is probably why music, fashion, and much of our thinking is in contact with hip-hop culture these days.
And MSUC supports this hip-hop culture and hopes for more diverse cultures, brands, and, consequently, a single media.
Having fun with MSUC Collection on Hip-hop Culture !
When we say brand, there are several contexts, but the most important factor is identity.
The MSUC collection expresses hip-hop culture, and anyone can feel it right away if they look around the collection.
MSUC's brand structure is MSUC, that is, Mad Skull Universe Club, itself a brand, a project identity, and a business identity.
Suppose you buy MSUC and apply it to your identity. In that case, I think that it is creating your own identity based on another derived MSUC.
What should be noted here is the branding philosophy that only MSUC has.
In other words, almost all existing brands were created by centralized companies or organizations. Of course, in the case of a famous writer or artist, a single individual might become a brand.
The centralized brand is used for publicity and advertising through professional branding management by an in-house professional organization, and its value is exerted by being grafted into products and services.
These attributes actually make it very difficult for individuals and small organizations or small businesses to create, advertise and own a brand.
But that doesn't mean these smaller entities don't need a brand. On the contrary, perhaps these underdogs have the need to advertise themselves effectively and efficiently.
However, the reality is that this branding demand is not satisfied.
In particular, it is because a huge amount of money must be invested for one branding, and the problem is that it must be followed by very professional skills and a professional management team.
MSUC believes that purchasing one character is already a concept of starting a brand. Because purchasing a character is an act of purchasing a license.
There was an irony that you could never use the brand no matter how often you buy a product, but MSUC proposes a so-called collaborative branding (CB) technique that boldly breaks that custom.
CB is one of the most realistic, innovative, and feasible micro-branding strategies in which everyone works together individually to create one brand and enjoy the benefits as much as each one puts in the effort together.
And this is in line with the decentralized philosophy that the blockchain economy rejects. MSUC can overcome the limitations of brand consumers in the platform economy, where such behavior itself was counted only as an expense, not as an accumulation of assets, while contributing to and paying for the platform economy to enjoy as a loyal consumer.
Just by purchasing one MSUC directly or indirectly and grafting your identity, you can be connected to the collaborative brands created by tens of thousands of MSUC communities.
MSUC believes these CBs will emerge as a powerful alternative to public relations, advertising, campaigns, and sales that can be used by various entities in need of branding worldwide in the most affordable and effective way.
Make your own Web 3.0 brand with MSUC !
As MSUC is a collaborative brand, it inevitably has to be exposed through various media by numerous people.
The essence of media is the continuous distribution of repetitive content through a certain channel.
And the media delivers various messages through those exposures, sometimes leading to education, publicity, and sometimes powerful sales impulses, delivering breaking news.
MSUC has the potential to become a brand and content that people around the world will frequently watch in the future.
Today's IT has the characteristic of rapidly spreading through mobile phones of people all over the world. MSUC is released through opensea.io in the US, the world's largest NFT exchange.
OpenSea itself has already established itself as a powerful NFT media, and numerous NFT brands are exposed through its platform.
Therefore, the MSUC collection is also a brand and media that is exposed to global users simultaneously as released on OpenSea.
In the future, MSUC holders will expose their MSUC skulls through various channels, and such traffic will soon make MSUC a very powerful media content and channel.
In the future, MSUC will grow into a micro-universe and macro-universe that combines MSUC's unique universe, characters, and stories with the seasonal collections that are released in series consistently.
And all this newly generated value will be shared with MSUC collection holders.
Share the core value of MSUC media together!
